Common and Big Sean Connect With Chicago For “Diamonds” Video


Former G.O.O.D. Music label mates Common and Big Sean hopped on the same clash-heavy track several weeks ago in “Diamonds.” The Nobody’s Smiling single found both rappers recalling the long days spent grinding to reach the heightened levels they now occupy. Chicago’s poet presented some short but effective stories—read: opening for Daddy Kane and Eazy-E—and Detroit’s fashion aficionado spat out a respectable guest verse filled with wordplay and 808 metaphors (we’re still not digging that hook, though).

Director Jerome D. handled the visual representation for the track, which dropped today. A frosty glaze pervades the video, surrounding the simplistic but stunning special effects in a wintery aesthetic. The pair of artists appear before a matte white background, which looks like dirty snow, as black-and-white images of the Chi fill the rappers’ frames. The dark imagery is captivating, and mirrors the stern concern underlying so much of Common’s aforementioned LP.

Watch “Diamonds” below and read our review of Common’s latest album, Nobody’s Smiling.

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