Maybe it’s because of the infamous theater of the same name, or perhaps it’s the astral images conjured by the very word, but “Apollo” has deeply resonated with me for as long as I can remember. Its connotations are rooted and intertwined in the soils of human history. Apollo Brown, then, carries with him a gravitating allure never lost on me, an aura that goes beyond the music. Fortunately, the music—sometimes hopefully soulful, sometimes somberly elegiac—always manages to exceed my unfairly high expectations.
Today, the pensive, piano-loving producer released a video for the Roc Marciano-assisted record, “Lonely & Cold.” Director Jay Brown strays away from any over-the-top tactics, mostly sticking to neighborhood shots retrograded by black-and-white coloration (or lack thereof). The rather basic approach suits the smooth, crackling beat built atop old and aged vocal samples—Apollo’s speciality. Marciano sounds as menacing as ever, an emotionally removed, calculated operator painting a picture of his life.
Watch “Lonely & Cold” below.