Is it just me or are we seeing more storytelling/mini-movie music videos these days compared to just a few years ago? Maybe I just missed out on the ones that dropped recently but it seems like some artists, such as M.I.A. and even Drake, have really gone the extra mile to create engrossing visuals lately. We can now safely add the Roots to that list. With the help of director Rik Cordero, who seems to shoot every video these days, the Legendary’s “The Fire” is taken to epic levels in its accompanying video. According to Cordero:
“The Fire” chronicles a post-apocalyptic death march set in 1945 during the final stages of World War II in Europe. After a cataclysmic event renders the war futile, a paramilitary splinter group — led by a Kurtz-like figure known as The Commodore — forces the transfer of young men who will be used as labor…and food. The last survivor of the march receives a mysterious White Box which holds the key to survival. – Rik
Definitely not what I expected to see for this track but damn, pretty good stuff. You can stream the track below and view the video after the jump. Props to OkayPlayer.