Every so often, a song or video will suspend your gaze from start to finish. All aspects of “Average Type”–the newest single from Iraqi-Canadian emcee The Narcicyst off of his We Are The Medium project–are nothing less than stellar. Visually, it is expertly pieced together; rapid flashes of minimalistic, compelling imagery strike your YouTube screen with a certain force. Though all involved and portrayed in the video appear to have a good time, subtle statements about money and materialism are implied.
As if these flicker shots weren’t enough, director 5poundMedia ensures that he captures your attention span (and your imagination, too) with editing techniques vastly underused in hip-hop. An ensemble of floating heads and black backgrounds make “Average Type” an interesting watch. The Narcicyst himself raps with the pitter-patter speed of one hundred torrential rain drops, and featured multi-talent Meryem Saci not only keeps up with her counterpart but sings beautifully, too.
Check out the video below. If you dig it, you can stream We Are The Medium at the bottom of the page.
Stream We Are The Medium: