Should We Be Surprised By The First-Week Sales Of ‘Cruel Summer’?

Should We Be Surprised By The First-Week Sales Of ‘Cruel Summer’?

Well, G.O.O.D. Music‘s debut album as a crew, Cruel Summer, has officially been out for a week. And if you’re a nerd/music head, you know what that means: the first-week sales numbers are and … well, they’re not that pretty. The project sold less than P!nk’s latest album, Truth About Love, which moved 280,960 units and debuted at number one.

As for Kanye West and his crew? Well, they moved a total of 216,115 copies. That’s a shitload more than their competitors in 2012, aka Maybach Music Group, who only sold 98,000 units of Self-Made Vol. 2 in their debut week. And if we want to go back to when Young Money made their group debut in 2009 with We Are Young Money, we can. They did the following numbers: 142,000 copies in their first week.

Now, it’s impossible to really compare these crews—and more importantly their album sales—to one another. I mean, back in 2009, Drake and Nicki Minaj were not NEARLY as popular as they are now or even in the following months. And Maybach Music Group doesn’t have a single artist as big as Kanye West. For comparison’s sake, My Beautiful Dark Twisted Fantasy sold 496,000 copies in its first week while Rick Ross didn’t reach half of that amount with Teflon Don (176,300 copies) or God Forgives, I Don’t (218,000).

So where does this leave us? Well, it leaves me thinking that crew albums clearly don’t do the numbers of solo albums, which also leaves me to believe that the rest of the world doesn’t love posse cuts as much as I do. Or maybe it’s just the fact that we prefer assigning star power to a single person and not, say, several artists at once. Hell, even Watch The Throne only moved 436,000 units when it debuted and that was Yeezy and Hov (where the hell you been?).

And before you start throwing your arms up about Cruel Summer not having a big single, I’ll kindly ask you to chill and put your radio on. “Mercy” still gets some good burn, but yes, nothing else on the album really got a push. I don’t think I’ve heard “New God Flow” while going to get my groceries, though teasers of “Clique” have at least been used. Could it be that Kanye and co. just didn’t have it in them to make another smash like “Mercy“? Or is Yeezy himself to blame for refusing to do any interviews/promotional press?

There’s a lot to think about here, along with the fact that, of course, album sales continue to dwindle. And no, I don’t think that the leaking of Cruel Summer had anything to do with it. I think there are a lot of reasons why this record failed to sell like those of its individual artists, with piracy being very, very low on that list.

So now I’d like to open it up to you, the reader: Should we be surprised that Cruel Summer only moved 216,115 units? Or was this to be expected? Let me know.

RELATED: Read Our Review Of G.O.O.D. Music’s Cruel Summer

RELATED: Listen to Big Sean, Jay-Z & Kanye West’s “Clique” Single


  1. Andrew Martin
    Oct 01, 2012 @ 07:35:00

    I wasn’t surprised P!nk beat them out. Just think it’s funny

  2. Gene_us
    Oct 01, 2012 @ 06:07:00

    Why is everyone so surprised G.O.O.D. came second after P!nk? I mean, she has sold over 40 million albums and 70 million singles worldwide as opposed to ‘Ye’s 12 million albums and 30 million digital downloads. Yes, Yeezy’s the homey but I wasn’t even a tad bit surprised she sold more than them. The numbers they did are pretty impressive might I add considering the steady decline of album sales and that Cruel Summer was lackluster.

  3. Andrew Martin
    Sep 26, 2012 @ 07:47:00

    That’s the thing, it was a solid sampler but as an album? Nah.

  4. Andrew Martin
    Sep 26, 2012 @ 07:46:00

    I’ll agree with that.

  5. Andrew Martin
    Sep 26, 2012 @ 07:46:00

    Just felt weird to directly compare considering different times/star power levels.

  6. Andrew Martin
    Sep 26, 2012 @ 07:46:00

    I hear ya but you could say the same about MBDTF in terms of tracks being out.

  7. Damien Dj-Dyce Vara
    Sep 25, 2012 @ 23:50:00

    what do u expect not alotta tracks 12… and like 6 were already out prior to the release then the whole album leaked Sunday before thats when I had it.. would have been better with Q-tip n Mos Def on it but I think they knew there was no way it would have been a clASSIK with 2 chainz,Chief Keef n Big Sean on it………. Kanye will come back harder n smarter #BesBelieve

  8. Keegan Jackson
    Sep 25, 2012 @ 23:31:00

    Truth, truth, truth. You are nothing but right!

  9. Nonya
    Sep 25, 2012 @ 18:35:00

    Every Girl was like their Clique or I Don’t Like and BedRock was like their Mercy. Besides, back then, neither Drake nor Nicki had an album out while here you have legends alongside Big Sean who’s had his fair share of radio play and media exposure. I like G.O.O.D. more but comparing the two albums is dumb.

  10. Big Sean
    Sep 25, 2012 @ 18:31:00

    Those are good numbers, I think you can/HAVE to compare it to other group albums. And for a group album it did pretty well. These are great numbers.

  11. Ben Jammin
    Sep 25, 2012 @ 18:19:00

    I also think while this album isn’t the best. It was great for what it was and what it set out to do which was to highlight some of the strengths of the G.O.O.D Music roster and give us a teaser for each of their upcoming solo projects. It was a great sampler and as far as group albums go it sits at the top.

  12. @TBarz365
    Sep 25, 2012 @ 18:15:00

    I’m actually surprised it did those kinda numbers. I wasn’t impressed with the album. Had some good tracks but it isn’t on the same level as MBDTF or WTT. The lyrics & production were just average… but that doesn’t mean the album is whack. Just didn’t meet expectations. It doesn’t have much depth. Everyone just brags on every track. That’s not an album to me. This could have been a great mixtape though…

  13. Ben Jammin
    Sep 25, 2012 @ 18:10:00

    I agree with most of your article but I do disagree with the album comparisons.

    I do think its fair to compare this album’s success with the Young Money album for a couple of reasons. 1. Lil Wayne alone should’ve been a big enough of a draw. His Carter 3 went platinum in a week. 2. Nicki and Drake were real big back then due to Drake’s mixtapes and Nicki’s high powered verses that got her famous to begin with. 3. They had two HUGE singles backing the album, “Every Girl” and “Bedrock” . So I think it says something that Cruel Summer did better than We Are Young Money. I do think you’re spot on about MMG though, they have big names but none of which are commercially amazing on their own or with their group. Most of them reach great commercial success with their features.

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