Adding to a line of pop culture stars and icons that had already included the likes of Big Sean, Kanye West and Snoop Dogg, adidas announced today the inking of a sponsorship deal with the winner of 2013, Pharrell Williams himself. Though the terms of this creative corporate pairing are unbeknownst to us at this time, it certainly appears to be a win-win situation that has left both parties understandably content and excited for the products to come in the (hopefully) near future (Summer 2014).
Watch the official announcement below.