Kevin Abstract has had a successful year in 2014. The Texas rapper has quietly been making a name for himself across the internet. So if you’ve slept on the Texas MC, then “bubblegum/ibw” is a better place then any to start familiarizing yourself with the young rapper’s aesthetic.
On “bubblegum/ibw,” the synergy between Abstract’s lyrics and the beat are seamless. He effortlessly flows in a listless drawl over frenetic drums and samples of bubbles popping, which sounds more like a mid-2000s Timbaland beat than a 2014 Timbaland beat. However, don’t take the song’s name as a signifier of it being weak or your average “pop” rap. “Bubblegum/iwb” is an auditory punch in the gut. Add in the more mellow second half of the track, “ibw,” and you have a truly intriguing mix of internet rap.
Listen to the track below and download it here (with some bonus stuff).