Watch Kendrick Lamar’s New Video For “i”

kendrick-lamar-i-videoKendrick Lamar‘s somewhat-divisive new single, “i,” still isn’t really hitting for me. While I can appreciate the positive message and all that, I’m really just not that into the whole obvious sample flip, the hook, and most of the track in general. That being said, the newly revealed video ain’t too shabby, mostly because it features none other than Ron Isley looking sharp and cruising around the city with Kendrick flailing out the rear window. Well, that happens in the final third of the video, because most of it centers on the Compton, Calif. native rounding up people in a neighborhood for a rooftop dance party.

You can watch the video below and buy the single here.

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