Depending on how you look at this recent study done by Nielsen, there is going to be some startling information that jumps out at you. On the one hand, yes, nearly half of surveyed users noted the radio as being their primary source of music discovery. That kind of sucks, considering we all know the kind of trash that gets played on the Internet. Looking at this the other way, though, this probably means the number has decreased a ton from, say, five years ago. I don’t know the numbers, but I can bet people have slowly moved away from the medium towards more accessible platforms. That is just my guess.
In other news, the same survey asked teens where they listen to their music. The results are below.
As you can see, along with poor music discovery taste, people also care little about the actual quality and bitrate of the music they are listening to. We all know how poor the bitrate is on a YouTube stream, right? Right. [via]
Let us know what you think about these surveys in the comments section below.
The Nielsen study involved online surveys of 3,000 Americans of varying ages. It was conducted as part of the company’s “Music 360″ initiative.