Yesterday (July 9) marked the release of Blueprint and Illogic‘s latest project as Greenhouse, Bend But Don’t Break. And to set things off, we’re proud to bring you the premiere of the video for the album’s tough opening track, “This is It”. The Midwest hip-hop stalwarts display exactly why they’re so revered in the genre: sharp rhymes, a wonderfully crafted instrumental, and enough charisma to keep the visuals engaging. That’s especially true as they intertwine footage of their DYI process, from signing each CD to throwing them into packaging to ship out to their fans.
You can watch the video below. Cop the album here.