Los Angeles-based brand Popular Demand is teaming up with an arsenal of talented, fascinating figures from its local L.A. area for a brand new, flawlessly orchestrated video series entitled “Risk It All”. Freddie Gibbs serves as the first subject in “Risk It All” – scored by a now iconic segment of the Inception soundtrack – and professes his longstanding love for his craft. He peers back into the past, touchingly acknowledging all that he had to do to rise from chaos in his home state of Indiana to reach the heights that he has reached today.
Watch the video below, and prepare to feel inspired.