As I explained in my write-up over at Prefix for this video, I see this as quite a brilliant marketing move by Fashawn’s camp. You have “The Ecology” to further promote his friggin’ great 2009 debut, Boy Meets World, while you then have “The Score”, a bonus cut, to promote Fash’s Grizzly City 3, which drops Aug. 24. Some pretty great cross-promotion there. And it doesn’t hurt that the video is pretty damn fresh. You gotta love that seamless transition about halfway through, too. Now I just want that mixtape already.
Stream “The Ecology” and “The Score” below. Check the visuals after the jump!