The reliably stellar Plug Research label just put out these visuals for “I Will”, the lead single off Bay Area beatsmith Elephant & Castle’s forthcoming LP. Done by SF videographers Echolocale, it’s a decidedly no-frills affair, featuring Elephant & Castle performing the track live in what appears to be a groovily lit, sparsely attended basement. It’s a beautifully shot video, however, with dramatic splashes of color, Day of The Dead imagery and close-ups of the producer’s equipment (nerd alert: dude has a Monome!) accenting the song’s hazy, washed-out delirium perfectly. Elephant & Castle’s full-length Transitions drops March 27 on Plug Research, and if this single is any indication, looks to be most enjoyable.
