As a means of promoting his new album with Royce Da 5’9″, DJ Premier decided to switch things up and go in a more ridiculous lane. In doing so, the legendary producer teamed up with the folks at Funny Or Die for a hilarious video in which Premo attempts to sell beats to Royce, Lady of Rage, and Miguel. The only thing is, they’re not really that into the beats… well, Miguel kind of is, but things get a little weird when he enters the studio. I won’t spoil anything, though, because you should just watch this.
You can watch the video below and pre-order Premo and Royce’s PRhyme album here.