DJ JS-1 – Ground Original 3: No One Cares
Ground Original: 2011
On paper DJ JS-1’s No One Cares reads like a True Skool head’s rap fantasy. Legends like KRS, G Rap, Sadat X, and Craig G are on the line up, undeniable spittas like Ras, AG, OC, Jeru and Freddie Foxxx make appearances, and younger bearers of the torch like Homeboy Sandman, Guilty Simpson and Joell Ortiz are given space to shine. But like I said, that’s on paper. As easily as one can get excited about the aforementioned names, it’s also glaringly obvious that for many their high-quality record making days are behind them and semi-no names bring their quality down.
Throughout No One Cares guest are obsessively tied to a sound that is redundant and lifeless. The sound doesn’t capture much of the sentiment of a rap world gone astray, or life in the streets that is heard in the lyrics. The sound lumbers along with this chip on its shoulder attitude that doesn’t alienate, but rather attempts to bully listeners into believing its essentialist and traditionalist sound is the only real sound of rap. I acknowledge that my tastes have vastly changed over these years, but when I go into an album knowing that I’m going to hear “Yo! These fags in skinny jeans ruined the game”, and it occurs on many tracks, things can’t be all that enjoyable.
Every clichéd diss or praise that can be tied to this record makes its face shown, but it simply comes down to the fact that No One Cares will have no one caring because this shit is mad long and boring. At 22 songs (11 of which are “posse” cuts), with very little topical diversity, and a sound that is 22 shades of the neglected bastard children of Primo, Showbiz and The Beatminerz; it feels like a relic in a very vibrant time for rap music. I hate to “go-in” on a record that has the best, even if ironic intentions, but outside of a handful of repeatable tracks, DJ JS-1 compiled some of the best at the wrong time in their careers. In the end No One Cares feels like the Tim Boots-N-gats inversion of all those shitty DJ Khaled compilations.








