When you listen to Copywrite, you tend to know what you will be getting. You will get arrogance. You will receive plenty of witty punch lines and one-liners. It will be honest and angry. Therefore, there aren’t many surprises on his third album God Save The King.
Let me begin this review with a confession. RJD2’s “June,” released in 2002 features an angry, scarred, and honest Copywrite. It’s one of my favorite songs of all time. When I approach newer music from Copywrite I always find myself comparing it to that earlier perfect marriage. And, as such, the music usually falls short. This is not to say that his current releases are not strong and interesting, but they will always inevitably fall short when compared to “June.” Copywrite needs RJD2. This is especially true on his third solo full-length God Save The King, a follow-up his uniformly excellent The Life and Times of Peter Nelson.
The funny thing is that Copywrite admits the power of “June” with a line in “J.O.Y.” It is one of the album’s highlights and in it he tells us:
I think my mom and dad’s death was the worst thing that could’ve happened to me as a man. And the best that could’ve happened for reaching my fans. When they tell me ‘June’ helped them to get through suicidal times, it’s kinda like we helped each other out. You and I are fine.
It’s great that Copywrite recognizes and acknowledges his own influence, but he often fails to rise above this. The material tends to lack focus. And, the beats (even though they are produced by !llmind and Khrysis, among others,) lack any sense of uniformity and consistency that might draw the listener in. There are some stellar highlights on the album. One being the Vanderslice produced “Golden State (Of Mind) and another, RJD2’s “Synesthesia.”
Copywrite is an intense man. And, he never lacks for passion. This is truly the strongest and most appealing aspect of his music. The listener never has to guess where Copywrite is coming from. There is never any doubt that he means exactly what he is telling us. That’s a refreshing quality when you consider all of the artists around nowadays who are posturing or trying to play a role/part. The arrogance and honesty that make him so consistently entertaining can also tend to wear down the audience. Copywrite’s new album is sometimes inspired, but mostly it is uneven. The message seems mixed and the collection of beats is unremarkable. We have heard better from him and we will undoubtedly encounter something stronger in the future.