Big Boi, a pioneer of the Southern hip-hop movement, remains at the top of his game many years later. To mark the accomplishments and continued success of this true artist, Crown Royal whisky teamed up with Big Boi to provide 10-minutes of behind the scenes footage. This piece is filled with insight and humor, as we are taken on stage, Big Boi’s favorite Jamaican restaurant, the legendary Stankonia studio, and more. Kick back, grab a whisky on the rocks and enjoy!
Hit the skip to peep the short film.