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12 Reasons Why Rick Ross Needs to Take 2013 Off

12 Reasons Why Rick Ross Needs to Take 2013 Off

rick ross ring 12 Reasons Why Rick Ross Needs to Take 2013 OffSometime around the July 2010 release of Teflon Don, Rick Ross went from a middling rapper some listeners cared about to a middling rapper that everyone apparently cared about. It took four albums, but the Maybach Music Group leader finally reached his own tipping point. People began to forget about the whole former corrections officer thing. Not even 50 Cent, one of the biggest bullies in hip-hop, could take down the bawse.

For a while there, everything was going right for Rozay. Even the most angst-filled hip-hop heads—myself included!—let their “to hell with fake rap” shields down and embraced the lovable Miami native. There was something … almost innocent about his larger-than-life appeal.

Sure, his rhymes, beat choices, and approach have become altogether monotonous. But back in 2010, things were different. A huge weight of debt is owed to Lex Luger, whose one-two punch of basically the same song (“MC Hammer” and “B.M.F.“) helped propel Ross into a different stratosphere of hip-hop fame. “Aston Martin Music“, which featured Chrisette Michele and a then-fully blossoming Drake, didn’t hurt either. The same goes for the onslaught of remixes and “freestyles” over Ross’ collection of beats, particularly Luger’s. Lest we forget that he adopted that sound from trap mainstays like Shawty Redd and Zaytoven, but theirs never really captured the rap world like “B.M.F.”.

The acclaim showered upon Teflon Don was universal, save a few dissidents who can still be seen frequenting Rozay posts with coolers filled with ice cold hater-ade. What would follow were some choice guest appearances (Kanye West’s “Devil in a New Dress” remains one of Ross’ finest moments), a shoulder-shrugging mixtape (Ashes to Ashes), and an eventual tiptoe into his downfall.

In the first four months of 2011, Ross would begin to expand his Maybach Music empire outside of the Triple C’s (Gunplay being the only other notable member), recruiting and signing then little known rappers Wale, Stalley, and Meek Mill. Oh, and Pill too, who– despite appearing on the cover of the crew’s first compilation, taking part in various press conferences, and everything else minus actually putting ink to paper– was gradually ostracized from the group.

At this point, it was starting to become clear that Ross was spreading himself too thin, hustling perhaps too hard for his own good. Maybach Music Group’s Self-Made Vol. 1 was a mess, from its recycled-sounding beats to its flawed solo tracks—especially Pill’s awkward stripper anthem. It also exposed Wale as a shallow chameleon of sorts, as he abandoned his more soulful approach for empty rhymes about money, women, and drugs (crucial elements to MMG’s canon)

Despite all of this, Ross remained relevant and, for better or for worse, extremely prevalent. His songs played in heavy rotation on multiple radio stations and music blogs drowned in his name. Magazines were swooping in to throw his tattooed spectacle of a body on any and every cover they could. Even Rolling Stone hopped on the bandwagon, declaring Rozay a “Gangster of Love.” And yet amid all of the press and hype, the singles put forth from Ross’ follow up to Teflon Don floundered. Remember “You The Boss” and “I Love My Bitches”? Probably, but only for how tacky and boring they both were, though I admittedly dug Just Blaze’s beat on the latter.

Were the magazines and blogs wrong in covering his every move? Not necessarily. Despite not doing anything for his solo career in 2011, Ross was in fact building a seemingly formidable rap empire. That would change, of course, when Ross’ Rich Forever mixtape arrived six days into 2012. It set an incredibly high standard not just for Rozay, but for any project coming from his ever-growing camp. “Stay Schemin'”, dreadful French Montana hook aside, was one of the year’s best radio singles and also received our attention for fueling the whole Drake vs. Common thing that fell apart before it really started.

Meanwhile, Ross was still trying to release his next album, God Forgives, I Don’t. This meant more singles, including the way too visual “Touch ‘N You” with Usher, followed by one of the most overblown press conferences in recent memory. Ross and various members of Maybach Music Group sat in front of a room full of rap journalists with Rap Radar’s Elliott Wilson playing host only to announce that Omarion (who briefly went by the hilariously terrible Maybach O alias) had joined the squad. Oh … OK. Another questionable signing came a few months later when Ross signed buzzing (and boring) Chicago rapper Rockie Fresh.

Flash forward several disappointing Rick Ross releases to today. While each project had its moments, nothing from Ross’ album God Forgives, I Don’t, the Self-Made Vol. 2 compilation, nor The Black Bar Mitzvah mixtape resonated or remained in rotation for long. But the saga continues– Ross is scheduled to drop his sixth studio album this year, the not-so-aptly titled Mastermind. And as we reluctantly await another bloated, overbearing promotional cycle, I realize I have hit my limit.

While we don’t really cover Ross at Potholes outside of album reviews and occasional track postings when he corrals some high-profile guests, the man’s every move is still covered ad nausem across the internet. I say, enough. Here are my 12 reasons why Rick Ross should take the year off.

Navigate through the pages below.

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29 Comments

  1. Kim Jong Trill
    Mar 15, 2013 @ 21:30:00

    im suprised you didnt mention the GD situation at all. i feel like rozay should definitely chill out with being a superstar before he ends up in 100 Black Coffins.

  2. MIQ VERSE
    Feb 27, 2013 @ 09:02:00

    I am definitely a fan of some of Rick Ross’ material but I think his lack of versatility when it comes to subject matter has a lot to do with why some of the material he puts out is sub par at best. Will he fall back and take the year off? Not likely! As far as the rest of MMG I don’t think Meek Mill is really that interesting. Talented? yes! But his overall appeal is limited and as far as Wale I think he spends a lot of time trying to prove that he can fit in with the big names of the industry that he strays away from what makes him unique.

  3. MeanKitty813
    Jan 25, 2013 @ 18:15:00

    Yeah, I read the article, I agree with most of your points. I just posted that here cause it seemed like a good place, lol.

    Your points are sensible, unlike all the people who go into the minutia of his life and think that is in any way relevant to the music he makes.

  4. Andrew Martin
    Jan 25, 2013 @ 18:11:00

    See, my thing is his over-saturation of the market, that’s really it. I also want him to get healthy.

  5. MeanKitty813
    Jan 25, 2013 @ 18:10:00

    I really liked the song he did on the Django unchained soundtrack, “100 Black Coffins”, better then anything on GFID actually. But I guess when your getting guaranteed money for the song from a film you put a little more effort into something.

    Rick has the same problem as alot of artists, he puts out 2 or 3 releases a year between mixtapes and albums, not to mention all those guest verses and MMG compilations…… After a while you run out of material. Same thing with T.I, he dropped 3 full mixtapes in the year running up to “Trouble Man”, if he wouldn’t have been so trigger happy and just released the best stuff on the album it would have been alot better.

    But everybody hating on this man’s real life can miss me with that bullshit, I’m about to be 30 years old I got problems of my own. I could care less what these people do in their off time, I listen to music to be entertained and so long as that happens then do whatever you want with the rest of your day. Rick Ross not being a real drug dealer means as little to me as Al Pacino not being one. These guys only purpose in my life is to deliver a performance I find amusing, anything else is irrelevant.

  6. Brent Briscoe
    Jan 24, 2013 @ 20:02:00

    His greatest album in my opinion is definitely deeper than rap. then Teflon Don. I agree that his lyricism has declined (G.F.I.D.) From rhymes not connecting to constant repetition. It’s getting quite old.

  7. DeuceBounce
    Jan 24, 2013 @ 18:47:00

    everybody need haters

  8. Mac Dre
    Jan 24, 2013 @ 16:38:00

    I reallt didn’t like Teflon Don. I truly think his best album, lyrically and production-wise, was Deeper Than Rap. Amazing album.

  9. Stay Frosty
    Jan 24, 2013 @ 09:35:00

    Say what you will about Omarion but he had the best tracks off of Self Made Vol. 2.

    It’s funny what you say about #4 because the last sentence on #6 go together hand in hand. I stopped visiting RapRadar because of the amount of Ross coverage and constant slurpage from YN.

  10. Andrew Martin
    Jan 24, 2013 @ 08:12:00

    If I liked Weezy, I would. I’ve tried to be a fan of his, I really have, but he’s been so incredibly corny and inconsistent—and annoying—that I can’t get into his music. I can appreciate his earlier shit, but I stayed with Ross during his ascent and now? I’m disappointed.

  11. Andrew Martin
    Jan 24, 2013 @ 08:11:00

    It’s not hate. Read it again if you need to.

  12. David Reyneke
    Jan 24, 2013 @ 07:35:00

    smh smdh smdmfh

  13. bobby
    Jan 24, 2013 @ 00:13:00

    and rozay is clearly healthy now…u gotta admit he looks alot better than recent years

  14. bobby
    Jan 24, 2013 @ 00:12:00

    sucha stupid list smh stop hatin on ross ur just mad he’s workin harder than you can

  15. Blaize
    Jan 23, 2013 @ 23:08:00

    Dude , this the most biased article i’ve read , get your shit together . Rick Rosh has been one of the most consistent rappers of late. Agreed he should take a year off , but your whole article is making rick ross look like he hasnt spawned out grammy nominated albums & consistently killed his guest appearances. like i said . Get .. Your… shit…. together. You should write such an article for someone that’s falling off like wayne

  16. Andrew Martin
    Jan 23, 2013 @ 21:28:00

    thank you for the brilliant insight

  17. David Reyneke
    Jan 23, 2013 @ 20:55:00

    Well I’m glad you made sure your two-sentence comment didn’t have any typos. We should hire you.

  18. yo
    Jan 23, 2013 @ 20:16:00

    This is poorly written. I couldn’t make it past the first page.

  19. Andrew Martin
    Jan 23, 2013 @ 17:01:00

    I was laughing at the “fuck French Montana” part

  20. mtume
    Jan 23, 2013 @ 16:42:00

  21. Andrew Martin
    Jan 23, 2013 @ 14:01:00

    hahahahah aight aight

  22. mtume
    Jan 23, 2013 @ 10:41:00

    yo fuck french montana but i though the stay scheming hook was a cool nas throwback

  23. Andrew Martin
    Jan 23, 2013 @ 10:36:00

    OK, I can give you that. And to be fair, I’m talking more about his booze and drug intake.

  24. King VitaMN
    Jan 23, 2013 @ 10:33:00

    I’ve never been a fan of Ross’s solo stuff, I think it all sounds the same (including Teflon Don). But dude is one of the better mainstream guest verses out there. It seems to me he puts a lot of effort into those guest verses as he sees it nothing more than an advertisement for his next album (see the name drop of God Forgives… at the end of “Accident Murderers”). Plus, he has arguably the best ad-lib in the business.

    I think he should let the MMG crew make music their way, as it was pretty evident by Meek’s debut that Ross’s fingerprints were all over it (this isn’t a good thing). He has signed a wide array of talent, but he’s making a mistake stripping away what makes them original in an effort to create a “brand”.

  25. damnton
    Jan 23, 2013 @ 10:26:00

    Okay then lets Lil Wayne in comparison, he’s been drug free (if he’s been passing his parole drug tests the honest way), has been exercising with skateboarding since his prison release, has the same work ethic, and also suffered a seizure last year. I’ll give you stress from his constant touring, album releases, and promotion, in addition self medicating with alcohol is not great either. But I think people give Ross a hard time because he’s confident in his appearance to be shirtless in a video. No one has told Action Bronson, Killer Mike, or Biggie to go on a diet. It’s really shitty cause he’s a great example of mainstream body positivity.

  26. Andrew Martin
    Jan 23, 2013 @ 09:43:00

    Completely false. It’s not just because he’s overweight, it’s because he works himself too hard. But come on, being obese doesn’t help him stay healthy in any sense.

  27. David Reyneke
    Jan 23, 2013 @ 09:42:00

    The dude clearly health issues, though…

  28. damnton
    Jan 23, 2013 @ 09:24:00

    Pretty decent reasons up until you started body and lifestyle shaming Rozay. “If he was thin it would be cool for him to be a workaholic, but because he’s fat he will die.”

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